Why are we asking?

Since Google delayed its D-day for cookies a collective sigh of relief was heard in the advertising industry. Some will procrastinate and others will innovate before the dreaded day, so we’re inviting you to trial the cookie-free global cohort AdFreeway operates for any market and audience.

AdFreeway campaigns ask the audience to use their Human Instinct (HI) and provide preferences on campaign creatives. Each time we use that data we issue an audit token. The token has a redeemable value based on each person’s contribution to the campaign ecosystem. Instead of trying to predict a creative favorite, we ask the audience, receive opinions and discover identifiers that we logged to similar domain visitations. We have automated the art of targeting the right audience segments with the optimal creative mix.

AdFreeway campaigns incrementally reach new audiences, without compromising media performance. Listening to what audiences like, and more importantly dislike improves efficiency, directs budget to the right ads, closes the people-to-people loop and makes advertising more rewarding for everyone.

Contact us to trial our cohort with your next campaign