AdFreeway

Extend audience reach without compromising your first party media performance

We will poll voter preferences for different campaign creatives, dynamically buy media, or deliver campaign identifiers that scales the incremental audience and benchmarks with first party media performance.

How it works?

Registered users are asked if they 'Like' or 'Dislike' client campaign creatives that are served in AdFreeway's social feed. By common domains, obtained via AdFreeway's DSP, voter's IDs are loosely associated with campaign audience IDs. Within hours of a campaign start, voted preferences for campaign creatives determines impressions served to audience IDs. This increases campaign audience reach, improves budget allocations, media efficiency, campaign performance and grows rewards shared by registered users.

The A/B/C of User Feedback

Audiences provide instinctive opinions through voting that are unconditionally rewarded. Users are immediately eligible for performance rewards

Dynamic Audience Segmentation

On top of programmatic, opinions applied to similar audiences drive rewards for campaign performance

Intelligently Served Ads

Ad-serving is dynamically updated to deliver A and/or B and/or C creative to pre-targeted audiences - just in time

The A/B/C of User Feedback

Audiences provide instinctive opinions through voting that are unconditionally rewarded. Users are immediately eligible for performance rewards

Dynamic Audience Segmentation

On top of programmatic, opinions applied to similar audiences drive rewards for campaign performance

Intelligently Served Ads

Ad-serving is dynamically updated to deliver A and/or B and/or C creative to pre-targeted audiences - just in time

Dynamic

Advanced A/B/C Testing The added dimension of highly informative vote data leads to better understanding audience-message relationships

Next Generation Algorithms Audience voting provides an added dimension of data analysis, a vital component to any dynamic multivariate campaign

In-Built Multivariate Testing Multivariate decisions to serve the best creative, are enhanced by the added element of paid user feedback to adjust the order, sequence and priority of ads served

Intelligent

Stronger Engagements Leveraging the benefits of audience ad-graphs to deliver right message, right place, right time.

Higher Click-Through-Rates Audience rewards funded by improved media performance via click-through-rates that enhance advertiser-audience relationships.

Laser Focused Message Targeting Message variation and delivery of advertising narratives improve campaign performances and brand objectives.

Precise

Advanced Client Dashboards Easy to read report consolidations for constant campaign performance updates.

Concise Reporting On screen or download - a wide array of campaign analyses with the added dimensions of A/B/C preference and audience segmentation.

The Trade Desk – Seamless Integration Advanced API integration between AdFreeway and The Trade Desk provides over the top message targeting, audience segmentation and retargeting capabilities.

Dynamic

Intelligent

Precise

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