Shake Up Your Display Advertising
Experience the power of choice‑driven, data‑rich open‑web campaigns that leave one‑size‑fits‑all behind with AdFreeway's Multi-Point Engagement and Socially-Driven Audience Creation.
Embed up to three distinct CTAs in every ad unit, letting prospects choose the path that matches their sentiment or intent, directly in the creative.
AdFreeway's Multi-Point Engagement (MPE) turns every ad into an interactive experience. By embedding up to three clickable options, MPE gives users the power to choose how they engage whether they're ready to buy, want to explore more, or just want to signal how they feel.
This isn't just a new ad format, it's a whole new way to connect.
One Ad, Three Paths
Each MPE creative includes a main visual and message, plus two custom buttons that link to distinct landing pages.
Instead of a static 'Learn More' or 'Shop Now', users pick the path that aligns with their mindset and allows them to engage on their terms.
Each choice leads to a relevant landing page aligned with the viewer's selected path.
Each interaction generates real-time data, giving you a full picture of what your audience wants and how close they are to conversion.
Undivided Food Co
Undivided Food Co., a health-focused brand specializing in clean-label condiments and broths, partnered with AdFreeway to enhance customer engagement through Multi-Point Engagement (MPE) features.
The campaign aimed to boost interaction and gather deeper insights by testing MPE-enabled ads against traditional single-CTA ads for their Good Fat Mayo and Good Bones Broth products.
+25% avg
Engagement rate vs traditional single CTA display
+36% avg
Total interactions vs clicks alone within same ad unit
+24% avg
Strong engagement on educational CTAs demonstrating a desire of audience to be educated
It works because it's built for how people actually behave online. Users don't all want the same thing. MPE lets them self-sort, while you collect the data that makes your next move smarter.
Smarter Engagement
+20% higher click-through rates compared to single-button ads.
+25% more interactions on each individual ad.
Interaction feels personalized, not generic so more users act.
Intent-Matched Conversions
Direct high-intent users to conversion.
Nurture mid-funnel users with softer CTAs.
Build retargeting segments based on button choice.
Richer Data & Insights
Know what your audience feels, not just what they click.
MPE adds dimension to your display:
Whether you're running brand awareness, lead generation, or e-commerce campaigns, MPE lets you speak to different users in the same moment and drives better results across the board.
Registered users in AdFreeway's social feed vote 'Like' or 'Dislike' on your creatives. Every vote earns them rewards so feedback is fast, instinctive, and honest.
Using shared identifiers from our DSP integration, AdFreeway loosely associates those voter preferences with your campaign's audience IDs.
Within hours, voted preferences start driving delivery. This leads to: Extended audience reach, Smarter media spend, Higher campaign efficiency.
Most display ads react to performance. AdFreeway pre-reacts using real people to shape strategy before money is even spent.
This isn't just optimization, it's transformation:
You test creative in-market, without wasting impressions
You extend your reach without diluting performance
You hit smarter targets from day one
Learns Fast: Social voting surfaces winning creatives in real time. MPE uncovers more about your audience.
Adapts Individually: MPE empowers audiences to self‑select their journey. Social audiences ensure only the best ad is shown to each person.
Optimizes Continuously: Automated budget shifts and segmented retargeting maximize ROI.
No matter which you use, these engines make AdFreeway the essential companion to your campaign strategy driving engagement, insights, and conversions that set your campaigns apart.
If you have a campaign to discuss or want to find out more about our services and how we can help you, feel free to shoot us a message.
