Pretargeted Open Web Advertising
Experience the performance of reward-based, socially-driven open web advertising where engagement is not just a metric, but a strategy.
AdFreeway has issued over
rewards to its members
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Extend audience reach without compromising your first party media performance
We will poll voter preferences for different campaign creatives, dynamically buy media, or deliver campaign identifiers that scales the incremental audience and benchmarks with first party media performance.
How it works?

Registered users are asked if they 'Like' or 'Dislike' client campaign creatives that are served in AdFreeway's social feed. By common domains, obtained via AdFreeway's DSP, voter's IDs are loosely associated with campaign audience IDs. Within hours of a campaign start, voted preferences for campaign creatives determines impressions served to audience IDs. This increases campaign audience reach, improves budget allocations, media efficiency, campaign performance and grows rewards shared by registered users.

How it works
1
The A/B/C of User Feedback
Audiences provide instinctive opinions through voting that are unconditionally rewarded. Users are immediately eligible for performance rewards
2
Dynamic Audience Segmentation
On top of programmatic, opinions applied to similar audiences drive rewards for campaign performance
3
Intelligently Served Ads
Ad-serving is dynamically updated to deliver A and/or B and/or C creative to pre-targeted audiences - just in time
How it works mobile 1
1
The A/B/C of User Feedback
Audiences provide instinctive opinions through voting that are unconditionally rewarded. Users are immediately eligible for performance rewards
2
Dynamic Audience Segmentation
On top of programmatic, opinions applied to similar audiences drive rewards for campaign performance
How it works mobile 2
3
Intelligently Served Ads
Ad-serving is dynamically updated to deliver A and/or B and/or C creative to pre-targeted audiences - just in time
Dynamic

Dynamic

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Advanced A/B/C Testing The added dimension of highly informative vote data leads to better understanding audience-message relationships
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Next Generation Algorithms Audience voting provides an added dimension of data analysis, a vital component to any dynamic multivariate campaign
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In-Built Multivariate Testing Multivariate decisions to serve the best creative, are enhanced by the added element of paid user feedback to adjust the order, sequence and priority of ads served
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Intelligent

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Stronger Engagements Leveraging the benefits of audience ad-graphs to deliver right message, right place, right time.
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Higher Click-Through-Rates Audience rewards funded by improved media performance via click-through-rates that enhance advertiser-audience relationships.
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Laser Focused Message Targeting Message variation and delivery of advertising narratives improve campaign performances and brand objectives.
How consumers are rewarded

Precise

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Advanced Client Dashboards Easy to read report consolidations for constant campaign performance updates.
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Concise Reporting On screen or download - a wide array of campaign analyses with the added dimensions of A/B/C preference and audience segmentation.
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The Trade Desk – Seamless Integration Advanced API integration between AdFreeway and The Trade Desk provides over the top message targeting, audience segmentation and retargeting capabilities.
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Let's Chat

If you have a campaign to discuss or want to find out more about our services and how we can help you, feel free to shoot us a message.
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