Shake Up Your Display Advertising
Experience the power of choice‑driven, data‑rich open‑web campaigns that leave one‑size‑fits‑all behind with AdFreeway's Multi-Point Engagement and Socially-Driven Audience Creation.
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The Problem with Traditional Display
Static banners and single‑CTA ads have run their course. Today’s audiences tune out one‑dimensional messages, leading to banner blindness, wasted spend, and flat engagement. Agencies and brand marketers need a new paradigm, one that treats viewers as active participants, not passive observers.
Introducing AdFreeway
We're redefining open‑web display with two revolutionary engines that deliver smarter, more engaging campaigns:
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1. Multi‑Point Engagement (MPE)
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2. Socially-Driven Audience Creation
Multi‑Point Engagement (MPE)

Embed up to three distinct CTAs in every ad unit, letting prospects choose the path that matches their sentiment or intent, directly in the creative.

AdFreeway's Multi-Point Engagement (MPE) turns every ad into an interactive experience. By embedding up to three clickable options, MPE gives users the power to choose how they engage whether they're ready to buy, want to explore more, or just want to signal how they feel.

This isn't just a new ad format, it's a whole new way to connect.

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How it works?

One Ad, Three Paths
Each MPE creative includes a main visual and message, plus two custom buttons that link to distinct landing pages.

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User-Driven Engagement

Instead of a static 'Learn More' or 'Shop Now', users pick the path that aligns with their mindset and allows them to engage on their terms.

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Personalized Paths

Each choice leads to a relevant landing page aligned with the viewer's selected path.

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Track Every Click

Each interaction generates real-time data, giving you a full picture of what your audience wants and how close they are to conversion.

Request a demo today and see how MPE can improve your campaigns
Case Studies
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Undivided Food Co

Undivided Food Co., a health-focused brand specializing in clean-label condiments and broths, partnered with AdFreeway to enhance customer engagement through Multi-Point Engagement (MPE) features.

The campaign aimed to boost interaction and gather deeper insights by testing MPE-enabled ads against traditional single-CTA ads for their Good Fat Mayo and Good Bones Broth products.

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+25% avg
Engagement rate vs traditional single CTA display

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+36% avg
Total interactions vs clicks alone within same ad unit

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+24% avg
Strong engagement on educational CTAs demonstrating a desire of audience to be educated

What Makes MPE So Powerful?

It works because it's built for how people actually behave online. Users don't all want the same thing. MPE lets them self-sort, while you collect the data that makes your next move smarter.

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+20% higher click-through rates compared to single-button ads.
+25% more interactions on each individual ad.
Interaction feels personalized, not generic so more users act.

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Direct high-intent users to conversion.
Nurture mid-funnel users with softer CTAs.
Build retargeting segments based on button choice.

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Know what your audience feels, not just what they click.

Make Your Ads More Than Just Clickable

MPE adds dimension to your display:

  • Let your ad say more
  • Let your audience do more
  • Learn more from every single impression

Whether you're running brand awareness, lead generation, or e-commerce campaigns, MPE lets you speak to different users in the same moment and drives better results across the board.

More than clickable
Socially-Driven Audience Creation

A smarter way to build your audience before you even serve an impression.

Forget waiting for engagement. AdFreeway's reward-based, socially-driven advertising model builds audience intelligence from the very first moment of your campaign. Before your ads even hit the open web, they're already being shaped by real opinions and real preferences, turning passive media buying into dynamic strategy.

We call it The A/B/C of User Feedback, a modern upgrade to multivariate testing where real user votes shape the success of your ads.

How it works?
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Voting for Creative Fit

Registered users in AdFreeway's social feed vote 'Like' or 'Dislike' on your creatives. Every vote earns them rewards so feedback is fast, instinctive, and honest.

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Matchmaking via DSP IDs

Using shared identifiers from our DSP integration, AdFreeway loosely associates those voter preferences with your campaign's audience IDs.

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Real-Time Delivery Optimization

Within hours, voted preferences start driving delivery. This leads to: Extended audience reach, Smarter media spend, Higher campaign efficiency.

Why This Matters
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Why This Matters

Most display ads react to performance. AdFreeway pre-reacts using real people to shape strategy before money is even spent.

This isn't just optimization, it's transformation:

You test creative in-market, without wasting impressions

You extend your reach without diluting performance

You hit smarter targets from day one

Dynamic

Dynamic

Advanced A/B/C Testing Use what the audience tells you (literally) to shape your narrative and crush your KPIs.
Multivariate Creative Decisions Our system dynamically decides which ads to show and to which cohorts, based on what real people prefer.
Next-Gen Algorithms Voting data is continuously analyzed to sharpen campaign focus and boost delivery effectiveness.
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Intelligent
Stronger Engagements Tapping into audience-level ad-graphs means better targeting at the right moment.
Higher Click-Through-Rates Because ads go only to pre-warmed, relevant users, performance jumps delivering more reward and less waste.
Laser Focused Message Targeting Use what the audience tells you (literally) to shape your narrative and crush your KPIs.

Precise

Advanced Client Dashboards Simple, real-time reports that track performance by vote, creative, and audience segment.
Concise A/B/C Reporting Export-ready insights with voter feedback layered into every report.
Trade Desk Integration Seamlessly push audiences and creatives through AdFreeway’s native API with The Trade Desk for targeting and retargeting.
Why AdFreeway Belongs in Your Marketing Mix
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Why AdFreeway Belongs in Your Marketing Mix

Learns Fast: Social voting surfaces winning creatives in real time. MPE uncovers more about your audience.

Adapts Individually: MPE empowers audiences to self‑select their journey. Social audiences ensure only the best ad is shown to each person.

Optimizes Continuously: Automated budget shifts and segmented retargeting maximize ROI.

No matter which you use, these engines make AdFreeway the essential companion to your campaign strategy driving engagement, insights, and conversions that set your campaigns apart.

Let's Chat

If you have a campaign to discuss or want to find out more about our services and how we can help you, feel free to shoot us a message.

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