The Future of Programmatic is Here

The First Open-Web Platform Powered by Real User Choice.

The Era of Passive Display Is Officially Over.

AdFreeway transforms your display advertising with interactive, user-led creative and validated audience targeting, eliminating wasted spend and driving higher-intent engagement and results.

See The Platform In Action

Integrated With

THE TRADE DESK

Trusted By

PEPSI KFC JEAN PAUL GAULTIER FORD WHISKAS PANERA NISSAN PETLOVE UNDIVIDED FOOD CO PEPSI KFC JEAN PAUL GAULTIER FORD WHISKAS PANERA NISSAN PETLOVE UNDIVIDED FOOD CO
Stop Guessing. Start Winning.

The 'Old Way' is Burning Your Budget

Today's marketers face a triple threat in the open web. We built the solution.

Banner Blindness

Static, one-dimensional ads are invisible. Most of your audience scrolls past without a second glance, driving CTRs near zero.

Wasted Impressions

Stop paying to "teach the algorithm." Guesswork targeting wastes the first 20% of your budget finding people who don't care.

Irrelevant Creative

People see hundreds of ads daily. If the message doesn't resonate instantly, performance collapses. One generic CTA can no longer serve every user.

One Platform

Two Powerful Engines. One Performance Goal.

Enhance your creative. Improve your targeting. Or do both for maximum performance.

Multi-Point Engagement (MPE)

Transform static banners into user-led journeys. Captivate users with interactive choices.

Jump to Creative Engine →

Socially-Enhanced Targeting

Build audiences from real human feedback, not guesses. Start with intelligence.

Jump to Audience Engine →
Creative Intelligence

Multi-Point Engagement.
Let users choose their journey.

MPE transforms display ads into a user-led, intent-driven experience.

Instead of forcing one CTA on everyone, MPE lets each viewer choose the option that matches their mindset, increasing creative performance instantly.

WHY IT WORKS

  • Generate Active Attention: Move beyond "impressions" to actual interactions.
  • User-Led Journey: Users guide themselves toward the message that matters to them.
  • Instant Intent Signals: Each choice becomes a high-value intent signal.
  • Engagement Increases Naturally: Curiosity drives exploration and deeper engagement.
See MPE in Action
MPE Fashion Ad

How It Works

01

One Ad, Multiple Journeys

Every ad offers clear and distinct decision points based on intent, needs, or preferences.

02

User-Driven Engagement

Each user self-selects the path that aligns with their immediate intent.

03

Tailored Landing Pages

Users land on the destination that matches their chosen path, improving relevance and conversion.

04

Real-Time Intent Data

Interactions reveal funnel stage, sentiment, and interest level instantly.

Ad Unit
Interactive Banner
Undivided Food Co.
+25%
Engagement Rate
(vs single-CTA display)
+36%
Total Interactions
(within the same ad unit)
+279%
Avg. Session Time
(vs non-MPE campaigns)
Audience Insight

Users strongly preferred educational content, revealing clear creative direction.

Petlove
+27%
CPA Improvement
(vs single-CTA display)
+25%
Total Engagement
(vs non-MPE campaigns)
High
Intent Clusters
(identified via multi-path journeys)
Audience Insight

Giveaway-focused users formed a high-intent cluster, an audience segment invisible to single-CTA ads.

Audience Intelligence

Socially-Enhanced
Targeting.

Stop Paying for the “Learning Phase.” Start With Intelligence.

Most campaigns burn budget early so the algorithm can try to find who cares. AdFreeway flips the model.

Before you serve a single open-web impression, we test your creatives with real people and collect their sentiment (Like or Dislike). Then our proprietary algorithm maps that sentiment across a connected network of millions of users. Likes build connections to high-intent audiences, while Dislikes break them and prevent wasted spend.

Instead of guessing with generic lookalikes, we identify and scale the exact users predicted to resonate.

WHY IT WORKS

  • Quality over Quantity: Real interactions determine audience quality, not third-party assumptions.
  • Reduce the Burn: You only scale what works, eliminating early-phase waste.
  • Faster results: High-engagement cohorts launch your campaign at peak efficiency.
  • Dynamic Updating: Cohorts are continually updated and fed directly into the DSP.
Learn About Audience Validation
👍 👎
Real Votes
Users engage
Seed Audience
Affinity clusters
Open Web
Scale to millions
KFC
+300k
Incremental IDs Identified
+87%
CPO Improvement
(vs standard programmatic)
+81%
ROAS
(vs standard programmatic)
Campaign Insight

The 'Dislike' signal proved critical in refining the audience cohorts to outperform broad targeting and First Party data.

Pepsi
+70%
CPA Improvement
(vs target KPI)
22%
Budget Reinvested
(via frequency savings)
High
Cohort CTR growth
Campaign Insight

Cohort performance improved week-over-week as the algorithm refined the audience based on accumulating sentiment data.

From Seed to Scale: How It Works

1

Real People Vote

Your ads appear in our social feed, where users vote Like or Dislike in exchange for rewards.

2

Seed Audience Created

Votes form a pre-validated audience: Likes build affinity clusters (who to reach), Dislikes break connections.

3

Open Web Expansion

We map this seed against millions of DSP IDs, allowing you to scale to new users who mirror your voters.

Why AdFreeway Belongs in Your Marketing Mix

Intelligent Display. Built for Scale.

Learns Fast

Identify strong creative and audiences before you invest heavily.

Adapts To Intent

Let users guide their own journey and reveal true motivations.

Optimizes Continuously

Every interaction powers smarter, more efficient decisions.

Premium Access

Access The Trade Desk’s premium AI optimisations, placements, and data rails through the AdFreeway platform.

Seamless Integration

Powered by The Trade Desk.
Enhanced by AdFreeway.

AdFreeway connects directly into The Trade Desk through custom API integrations, enabling fully interactive creative, real-time signal collection, and continuous audience updates without changing your workflow.

Dynamic Data Loop

We collect IDs, build audiences, and push cohorts back into live Trade Desk campaigns automatically. No manual CSV uploads required.

Smart Suppression

Our API uses "Dislike" signals to dynamically suppress irrelevant audiences in real-time, protecting your budget.

Flexible Access

Already have a Trade Desk seat? We plug directly into your workflow. Don't have a seat? Access The Trade Desk’s premium inventory and data rails through the AdFreeway platform.

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